Communications

In a given day, more than two million searches are done on Google alone.  This number doesn’t account for other search engines.  Adding to these stats is the fact that the first five results in a Google search get 67% of the clicks. So how does your content show up in those first five results?  By effective use of search engine optimization (SEO).  Here are five things you need to know about SEO:

In the past, retailers who wanted to reach their target market with information on products and services typically created a printed ad or commercial, but in today’s digital world, marketing has become more of an omni channel approach. Yes, there is still paid media, but earned and owned media are also part of the picture. Here are some basic definitions to help you understand the differences and benefits of using these different marketing tactics:

It’s predicted that video will claim 80% of all web traffic in 2019 (SmallBiz Trends) making it an essential venue to educate consumers about your products and services. While there are different ways to create videos, live streaming is a popular and simple format for retail dietitians to implement. Here are some key considerations which can ensure your live broadcasts run smoothly:

Not only are Instagram Stories fun and creative, but they’re great for growing consumer engagement, building brand awareness, and driving traffic to your store. Perhaps you are looking for ways to improve how you use Instagram Stories to create captivating content for your shoppers, or are curious how to even begin? Regan Miller Jones, RD shares tips for effectively using Instagram Stories in your work as a retail dietitian:

Our Facebook and Instagram feeds are flooded with food images and real meals that can convey how to use a new ingredient, put together a healthful dinner, or pack a nutritious lunch. Retail dietitians can use food photography to engage with customers, convey delicious ways to serve healthy food and drive sales for specific ingredients. At PBH’s recent Education2Action Retail Dietitian Summit, Kristina La Rue, RDN, CSSD shared these food photography tips:

If you are talking to customers on a daily basis, you are talking to people with prediabetes. It’s just that common states Jill Weisenberger, MS, RDN, CDE, CHWC, FAND, a Nutrition, Culinary & Diabetes Expert. Lifestyle changes are the key. Without them, 37% of individuals with prediabetes are likely to progress to type 2 diabetes within 4 years and most will have the diagnosis within 10 years. Supermarket RDNs can help promote positive lifestyle habits for individuals living with prediabetes. Below are some of Jill’s recommendations:

In my last article, I discussed the unexpected benefits of providing ongoing health and wellness training to your co-workers. However, an ongoing training program will only be successful if it seamlessly fits in with your schedule and a busy retail setting. Below I share a few program ideas and how they can integrate into your store’s operations.

Consumers are often confused and skeptical about the way many foods are grown. Retail dietitians, however, can communicate confidence in the food supply by partnering with farmers to translate food production stories and help consumers understand the journey from farm to supermarket. 

Retail dietitians are thrown into a host of communication occasions, which range from managing questions from shoppers in the store aisles to presenting to senior leadership at their companies.  Understanding and perfecting non-verbal communication can help you be more effective in all your communications.

Recent research from The Hartman Group (2017), indicates that 83% of consumers surveyed were familiar with the term sustainability. As a retail dietitian, you may see shopper interest in this topic play out with purchasing decisions being made and by questions being asked. From climate change to food waste, it is easy to see why customers may be concerned, but to food communicators, the total sustainability issue can be overwhelming. The abundance of misinformation about products and companies, however, provide great opportunities for marketing and education.