In my last article, I discussed the unexpected benefits of providing ongoing health and wellness training to your co-workers. However, an ongoing training program will only be successful if it seamlessly fits in with your schedule and a busy retail setting. Below I share a few program ideas and how they can integrate into your store’s operations.
The future of retail is personalization and frictionless convenience at an individual level. But how does crunching billions of data points a day to make products discoverable actually work?
Currently I work as a Category Manager for Retail Nutrition Solutions, managing our retail dietitians in our five regions, consulting on product development projects for the Kroger brand, and working with our meal kit team to provide Dietitian Pick options.
The skill set required to be effective as a retail dietitian varies significantly from traditional roles within the profession. If you’re the hiring manager, you want to ensure you’re asking questions that address the breadth of skills needed in the role. If you’re being interviewed, you want to be well prepared to address your expertise and experience in areas that align with the retail RD role.
Consumers are often confused and skeptical about the way many foods are grown. Retail dietitians, however, can communicate confidence in the food supply by partnering with farmers to translate food production stories and help consumers understand the journey from farm to supermarket.
We’ve all seen the shopper who is hoping a quick glance at the meat counter will be the inspiration they need for a healthy, tasty meal idea for their family. In those moments, retail dietitians can play an important role in helping shoppers select the quality, nutritious food – especially meat – that they’re wanting.
Culinary experiences, including cooking classes, in-store meal prep, and engagement of RTH/RTE departments, are becoming a more central part of the retail dietitian role. Consumers continue to need assistance with getting balanced meals on the table and incorporating nutritious foods, like StarKist tuna products, into these meals.
As times change, so do the requirements for nutrition facts panels, ingredient statements, and nutrition claims. During this session we’ll play an interactive game which will address the latest details on new FDA recommendations and requirements, along with the specific implications for nutrition communications and marketing in supermarket retail.
Produce is a key basket builder for supermarkets. As the Food Marketing Institute’s Power of Produce 2017 reports, when a shopper has produce in the basket, the result is an average ring that’s 44% higher. In our second article looking at this report, we’ll review the additional top five findings and discuss how retail dietitians can use the information to assist their retailer with driving sales and traffic in this profit leading department.