In the past, retailers who wanted to reach their target market with information on products and services typically created a printed ad or commercial, but in today’s digital world, marketing has become more of an omni channel approach. Yes, there is still paid media, but earned and owned media are also part of the picture. Here are some basic definitions to help you understand the differences and benefits of using these different marketing tactics:
My role as an In-Store Dietitian is to deliver nutrition recommendations to our customers through personalized services, store tours and food demonstrations. Loblaws dietitians work closely with their pharmacies for best customer care. We also work regularly with community partners and even deliver on-site presentations for businesses and organizations.
The Retail Dietitian Business Alliance is now accepting applications for the 2019 Retail Dietitian of the Year Award. This award recognizes a professional who shows leadership in utilizing business skills and industry knowledge to positively impact consumer behavior change through the retail sector.
In preparation for all the wonderful things the food world was looking forward to in the year 2000, I sat down with European artist Herbert Hofer to share my vision of what a supermarket might look like in 2000. The year was 1989 and Hofer painted a consumer experience second to none.