Thanks to books like Wheat Belly and a plethora of low carbohydrate diet plans that promote the reduction of grains for better health, many grain-based foods have been shunned by consumers. This is frustrating for health professionals who understand that grain foods can provide many nutritional benefits and are enjoyed as components of healthy meals. Supermarkets sell a wide variety of whole, refined and enriched grain products and retail dietitians are often called upon to clarify grain food concerns. By understanding what the research is saying about all grain foods, RDs can successfully communicate meaningful shopper solutions.
Estimates suggest 75% of people don't believe advertisements, yet more than 90% believe recommendations from friends. In fact, people are four times more likely to make a specific purchase when recommended by a friend. These statistics make word of mouth marketing campaigns essential for retail dietitians looking to increase use and purchase of their programs and services.
If you’re looking for a proven method of increasing reach, engagement and sales via social media you need to use creative imagery. According to MDGadvertising, articles with relevant images have 94% more total average views, however, creating videos or searching for inspiring images can be a time-consuming task. Fortunately, there are several content creation tools now available to help you create eye-catching imagery for effective social marketing posts that drive store traffic to your wellness services and product solutions.
The final ruling on bioengineered food labeling. The structuring of the Dietary Guidelines 2020-2025. The passage of the 2018 Farm Bill. Do you know what implications these events have on the supermarket industry? During this session, we’ll take you through the latest regulatory topics impacting food, nutrition and supermarkets, and how you can best communicate related messages to your shoppers.
As a retail RD, every day includes a long list of “to dos.” It can be easy to get stuck in a pattern of hammering out these daily tasks. To be most effective in leading and executing larger projects, it’s essential to step back from the day-to-day and drive against the overall project. Whether it’s launching a new attribute shelf tag program or getting organized for a new cooking class you are offering in-store, project management skills are important at all levels of retail dietetics.
As nutrition communicators, retail dietitians may sometimes find it difficult to deliver sound nutrition advice amid a social media environment powered by click-bait. This situation can also be a struggle for large food companies who are trying to balance nutrition science with consumer trends. Nestle, the world’s largest food and beverage company, provides insights for how they navigate the complex task of combining shopper interest in trending media hype with sound nutrition science to create products that sell in your supermarkets.