Recent research from The Hartman Group (2017), indicates that 83% of consumers surveyed were familiar with the term sustainability. As a retail dietitian, you may see shopper interest in this topic play out with purchasing decisions being made and by questions being asked. From climate change to food waste, it is easy to see why customers may be concerned, but to food communicators, the total sustainability issue can be overwhelming. The abundance of misinformation about products and companies, however, provide great opportunities for marketing and education.
Nowadays there is a plethora of eggs offered in the grocery store – from cage-free to free range, organic to vegetarian, or brown vs white – often leading to consumer confusion. This session will provide an overview of the various retail egg options with a focus on the different hen housing systems and their impact on food safety, hen health and well-being, the environment, and food affordability. The speakers will also share an overview of the nutritional differences between egg types as well as practical information retail dietitians can share with their shoppers.
I started with Schnucks in 2012, creating an in-store nutrition program in one store as a test concept. In this role, I partnered with merchants and buyers to source healthier products, started a celiac support group, sought to engage customers in new ways through in-store nutrition events, and worked on company-wide nutrition marketing programs.
To properly respond to consumer inquires and instill trust in meat case purchases, supermarket health influencers need to understand the programs farmers are adopting to ensure nutritious, safe food, along with the best possible care for their animals and the land. Focus meat case messaging to highlight positive industry practices while helping shoppers have a better cooking and eating experience:
In today’s marketplace, data plays a critical role in helping retail dietitians guide shoppers on their health and wellness journey. SPINS data can help make your in-store engagement more impactful by focusing on the right products and the right ingredients at the right time.
Routines, cooking styles and eating habits definitely change during the summer months and our next Samplefest® will provide retail dietitians with consumer insights, product samples, resource materials and retail execution ideas that help shoppers make smart decisions when grilling and as related to staying hydrated.