The mobile food trend is still going strong. From food trucks to gelato bikes to grab-and-go street carts, consumers are obsessed with the mobile restaurant. Bringing this concept to your nutrition programs and promotions can be a great way to attract attention from your retail shoppers.
The Retail Dietitians Business Alliance and PepsiCo North America Nutrition, home to brands like Quaker, Tropicana, Naked Juice and Kevita, are bringing this opportunity to you with our Quaker Oatmeal on the Move contest. The winner of this contest will have access to Quaker’s oatmeal cart, a three-wheeled, motorized bike with heaters and pots from which to serve oatmeal. Savory to sweet, hot to cold, fresh prepared to overnight oats -- the promotional options are endless with the oatmeal. Kids, Millennials, parents, and Boomers alike love oatmeal, and a promotion using the oatmeal cart is a perfect way to grab their attention and highlight the nutritional benefits of oatmeal in your stores or at an event in our community.
If you’re interested in having the oatmeal cart for a promotional event at your retailer in January of 2018, enter Quaker’s Oatmeal on the Move contest now. To participate, use social and/or traditional media to promote the nutrition benefits of oatmeal in October and/or for Oatmeal Day on October 29th. Any of the following – or your own creative ideas -- can be included in your contest entry:
By Friday, November 3, submit a summary (in Power Point) of your oatmeal promotion to RDBA. The summary must:
A PDF of your summary must be submitted to firstname.lastname@example.org by 11:59 CST one November 3, 2017. One contest winner will be selected; the winner will be notified by December 1, 2017. All contest rules are available here.