The Reasor’s dietitian team is the winner of the RDBA and Quaker Oatmeal on the Go contest. As the contest winner, Reasor’s will have access to the pictured oatmeal truck for promotions of oatmeal in their stores during January, Oatmeal Month and perfect timing for having the truck in store.
As a part of the contest, The Reasor’s Dietitian Nutritionists partnered with their internal videographer to produce three, 45-second recipe videos for their Healthy Living Facebook page. The videos leveraged consumer interest in the “hands and pans” style of video. They released the three videos the week leading up to Oatmeal Day, and published the final video on Oatmeal Day. The videos are available here. The team also promoted “Oatober” and oats’ whole grain goodness through a boosted Facebook post from October 1-31.
“The work of the Reasor’s RD Team is impressive,” comments Lori Alexander, MSc, MBA and Manager of Nutrition Sciences with Quaker. “It’s clear from their contest entry that they understand their shopper and how to most effectively reach them with healthy living guidance. Partnerships such as these are a win-win-win -- for the shopper, the retailer, and Quaker.” The Quaker team was so impressed with the contest results, they are planning to run it again in 2018.
In February, Reasor’s Heather Steele, RD, LD and Sydney Cavero-Egusquiza, MS, RD, LD will share insights and impact from their January oatmeal truck promotion.