Missed RDBA’s Virtual Experience? Recorded Sessions Now Available
Many RDBA members have reached out expressing FOMO as you weren’t able to attend RDBA’s Virtual Experience in Septembers. Well, no worries as all sessions were recorded and are available for your viewing pleasure. Below are a few highlights with relevance to meeting shoppers’ interests and business needs at this time of year.
Looking for a perfect fun and engaging demo or cook-a-long for your shoppers. Check out this session on mocktail mixology and the sober curious generation.
Mocktail Mixology: Fun and Festive Drinks for the Sober-Curious Consumer
Between the sober-curious movement reaching an all-time high in 2020 and the newfound need for many to reduce alcohol consumption amidst the Covid-19 pandemic, the demand for enticing non-alcoholic beverages has never been higher. Join Chef Matt Abdoo to explore the fundamentals of mocktail mixology, whip up delicious mocktails with a master mixologist, and explore trends of the intentional-drinking and sober-curious movement.
Link: https://youtu.be/KoDR5uRm_A8
As you being planning for 2021, are you including how to integrate health and wellbeing into e-commerce? This recorded session provides great insight on this topic.
Seize the Opportunity: Integrating H&W into E-commerce
Shopping online for groceries is here to stay and creates an opportunity for retail RDs to actively engage with e-commerce teams to promote health and wellness solutions through this growing merchandising channel. This session will include tangible examples of strategies that have worked to boost sales, customer loyalty, and access to healthy food.
Link: https://youtu.be/dZ3DLoBoCkQ
The holiday season is one of the busiest times of year for shoppers. Help them solve a real problem in their lives by offering education on batch cooking as discussed in this session.
Batch Cooking: Meal Prep Made Even Easier for Your Shoppers
Busy parents are juggling a growing list of demands as they continue to navigate the “new normal.” Batch cooking can help them provide delicious and nourishing meals for their families while saving time, energy and money. Learn from registered dietitian and chef, Abbie Gellman, as she dishes up her best tips and tricks for this timesaving kitchen practice, along with ideas to bring batch cooking to life at the retail level.
