Annette Maggi, MS, RD, LD, FAND
Executive Director, RDBA
From 1980 to 2011, the U.S. Hispanic population grew from 14.6 million to 52 million. U.S. Census Bureau projections suggest that by 2050, Hispanics will make up 30% of the U.S. population. Even more important to the retail industry is data from AMG Strategic Advisors, a unit of Acosta Sales and Marketing, which indicates Hispanic buying power will reach $1.5 trillion by 2015, up from $1 trillion in 2010.
These data make it clear that attracting Hispanic shoppers to your stores can be an opportunity for growth. While true across the nation, it’s especially real for retailers with stores in Los Angeles, Houston, Miami, Chicago and Phoenix, as these areas have the highest density of Hispanic consumers.
Some tips for reaching Hispanic shoppers through your health and wellness programs and services include:
Meeting the needs of the Hispanic shopper positions retail dietitians to positively impact the company’s business as well as the health of this growing U.S. demographic.