Meeting All Your Shoppers’ Needs: Hy-Vee's Personalized Vitamin Innovation
While dietitians always promote foods first, vitamins and supplements can be beneficial to health and wellbeing as well as a valuable profit center to the retail store. And who hasn’t seen that shopper walking up and down the supplement aisles trying to figure out what to buy?
In this interview, RDBA CEO, Phil Lempert, talks with Elisa Sloss, RD, Senior Vice President of Health Markets and Dietitians at Hy-Vee and Angie Nelson, Senior Vice President of Pharmacy about a new service they are offering their shoppers, called Vitamine. This service is designed to deliver vitamin materials and education more effectively to Hy-Vee shoppers.
Click here to learn more about Vitamine from Elisa and Angie.