Maximize Your Shopper Impact and ROI with Thematic Nutrition Marketing

This webinar was on August 20, 2014

As supermarket dietitians, we are constantly tasked with demonstrating our value and the ROI of the programs we want to launch in market. This session will address how supermarket RDs can harness the power of “storytelling marketing” and strategic partnerships with the vendor community to create thematic wellness events that effectively communicate relevant wellness information to shoppers, while providing ROI to your organization. A real life retailer case study will be provided, along with accompanying data demonstrating how ROI can be measured and shared within your organization.

Presenters:

Monica Amburn, RD, LDN is a registered dietitian/nutritionist with a passion for creative wellness education and communications. Monica’s experience in clinical nutrition, weight loss counseling, and as a corporate supermarket dietitian has allowed her the privilege of leading thousands of people towards healthier lifestyles and personal goal achievements. Monica is now the Senior Director of Health & Wellness with Vestcom International, Inc., the leading provider of shelf-edge nutrition communication solutions to thousands of supermarkets nationwide.

Leslie Marquette is the Senior Director of Analytics for Vestcom International.   Leslie is a results oriented, versatile executive with 20+ years of client-facing experience among retailers, manufacturers, marketing research companies, and brokers across the CPG/Food verticals. She is certified in Six Sigma and enjoys uncover root causes of business issues. She has an MBA from the Mason College of Business at the College of William & Mary in Virginia.  Leslie is the owner/operator of Massabequash Foods LLC, a Massachusetts-based company featuring organic and locally sourced condiments.

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