Mastering ROI Tracking and Communication
By RDBA Executive Director, Annette Maggi, MS, RDN, LD, FAND
Many companies are in the process of establishing goals and setting plans for the 2021 fiscal year. For many retail RDs, a key element of annual planning is identifying how to effectively track and communicate the return-on-investment of nutrition programs and services. RDBA has covered this topic extensive, and while written over time, the content of the following articles is still applicable today as you are strategizing for the new year.
Return on Investment Articles
Measuring Positive Return on Investment (December 2014) defines ROI and the various metrics to include.
Calculating and Communicating ROI (June 2019) includes tips for developing and communicating ROI.
Metrics that Matter (September 2019) features discussion on vanity metrics, direct income, sales lift and cost cutting.
Calculating and Communicating ROI (March 2020). Same title, but different author and perspective.
Return on Investment (January 2013). This video addresses why ROI is the number one issue in the aisles.
Creating Your Own Profit and Loss Statement (July 2019) details the importance of considering income, expenses and profit for nutrition programs and services.
5 Essential Finance Terms (July 2019) ensures your ROI communication is consistent with business partner language.