March is National Caffeine Awareness Month

March 4, 2020
Trends

And we want to help you bring caffeine education to life in store

Whether it's through interactive games or sharing tools and resources, educating your shoppers on caffeine consumption from all sources can help them make more informed decisions on caffeine intake.

Click here to access some fun thought starters and download tools that can help bring caffeine education to life in store!

Continue reading below to brush up on your caffeine knowledge!

#KNOWYOURCAFFEINE

• Caffeine remains one of the world’s most sought-after pick-me-ups, with ~85% of American adults consuming caffeinated beverages on a daily basis.
• Caffeine (1,3,7-trimethylxanthine or C8H10N2O2) is a bitter alkaloid found naturally in the leaves, seeds, and fruits of more than 60 plants worldwide including cola nuts, guarana berries, and yerba mate.
• Caffeine can also be synthentically manufactured and added to products. Examples of where caffeine may be found include soft drinks, energy drinks, dietary supplements, and medications.
• Whether caffeine is naturally occuring or synthetic, both are identical in structure and effect. Caffeine may be encountered several times throughouth the day, which is why it is important to monitor caffeine from all sources.

QUICK NUMBERS TO KNOW:

• 400mg: the amount of caffeine from all sources that is regarded safe for the general healthy adult population, except pregnant and nursing women
• 200mg: the amount of caffeine from all sources that is generally safe for acute consumption (single serve) by the healthy adult population, even when consumed less than two hours prior to intense physical exercises under normal environmental conditions.

For more information or resources, contact Nora Minno, RD, CDN at nora.minno@redbull.com or Michael Philips, PhD at michael.philips@redbull.com.

SOURCES: EFSA (2015); Health Canada (2012); Mitchell (2014)