Leveraging media can be an effective tool in the retail RD skill set. Consider that media segments enhance your company’s health and wellness brand and community relations, are an effective way to gain visibility with shoppers in your key market and can successfully market RD programs and services. “Media segments generate awareness with a population not necessarily shopping your stores and create loyalty with existing shoppers,” says Kerry Clifford, MS, RD, LDN, retail dietitian with Fresh Thyme.
The Retail Dietitians Business Alliance (RDBA) offers a variety of insights for dietitians looking to expand and/or enhance their media relations, including:
In the upcoming months, RDBA will continue a focus on media training for retail dietitians in our newsletter and educational programs. If you have specific requests related to media skill building, please email email@example.com.