By Jamie Phillips, MS, RDN
In today’s marketplace, data plays a critical role in helping retail dietitians guide shoppers on their health and wellness journey. SPINS data can help make your in-store engagement more impactful by focusing on the right products and the right ingredients at the right time. The SPINS advantage is that we help you stay abreast of evolving marketplace trends. For example, our 2018 Trend Predictions features innovative products and sustainability initiatives that may be useful for National Nutrition Month™.
Here are a few other ways that retail dietitians can leverage SPINS insights:
Our mission at SPINS is to increase the presence and accessibility of products that contribute to a healthier and more vibrant America – and we believe the RDBA members can help us achieve that mission. For more information on how your store can leverage this FREE retail partnership, contact Katie Gallo, our retail development manager (firstname.lastname@example.org), or Jamie Phillips, director of scientific & regulatory Affairs (email@example.com). Be sure to check out SPINS.com for monthly blogs on food and beverage insights, trend watching, recaps from key industry events, and more.