Letter from Editor

Letter from Editor

May 8, 2013

Dear Readers,

Over the past seven years, we've seen a dramatic increase in the number of registered dietitians working for retailers, and in many ways, it's been a bit like the Wild West.  There's been a lot of experimentation with strategies and tactics.  Some retailers have settled into an approach that works for their business while others are still tweaking or just getting started.  As I worked on my script for this week's video, I was reminding of the impotance of having a clear vision—it's what makes goals, strategies, and tactics purposeful. 

Although you may not be tasked with developing the "vision statement" for your company, you can still apply the same type of thinking to developing a vision for your piece of the pie. The following articles provide insight into the importance of having a vision and what makes a vision effective:

Forbes: Leadership Success Always Starts With Vision

Psychology Today: Vision and Mission: What's the Difference and Why Does it Matter?

Harvard Business Review Blog: Having Ideas Versus Having a Vision

Inc.: Do You Have a Vision for Your Company? Are you Sure?

What is your vision?  We'd love to hear about it and what you're doing to achieve it.

All the best,



Allison Beadle, MS, RD, LD

Editor, RDBA Weekly