Keep Calm and Eat Breakfast: Bringing Millennials Back to the Breakfast Table for a Positive Impact on Category Sales

This webinar was on October 27, 2016

Sponsored by the Florida Department of Citrus

Anecdotally, breakfast is often referred to as the most important meal of the day, yet trends in breakfast consumption suggest that a significant number of Americans skip breakfast each day. Although “breakfast skipping” is a problem that occurs across all demographics, Young Millennials can be categorized as the worst offenders. This webinar will provide a comprehensive review of the trends on who is skipping breakfast, how breakfast in America has changed over time, the barriers associated with consumption, and how to overcome those barriers with the Young Millennial shopper.


Gail Rampersaud, MS, RDN, LDN
Associate in Nutrition Research and Education, Food Science and Human Nutrition Department, Institute of Food and Agricultural Sciences, University of Florida, Gainesville

Ms. Rampersaud’s interests and work include the health benefits of citrus fruit and 100% juice, the benefits of the vitamin folate/folic acid, and the health benefits of breakfast. She has served as the lead or co-author on a number of peer-reviewed articles relating to the benefits of the vitamin folate, beverage consumption in children and adolescents, nutrient density of fruit juices, and two comprehensive review articles concerning the benefits of breakfast for children and adolescents. She has made numerous presentations to consumer and health professional groups, including the American Society for Nutrition, National PTA, the American Public Health Association, and the Academy of Nutrition and Dietetics. Ms. Rampersaud has a master’s degree in nutrition and dietetics from the University of Florida. She is a registered dietitian nutritionist and member of the Academy of Nutrition and Dietetics and the Florida Academy of Nutrition and Dietetics.