In-Store Events Breed Excitement for Hatch Chiles

In-Store Events Breed Excitement for Hatch Chiles

September 11, 2013

Supermarkets are evoking excitement and nostalgia with in-store events timed to the annual Hatch chile harvest.  Retailers aren’t just roasting the seasonal peppers but using them to spice up omelets, burgers, bread and even sorbet.

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