“I’m a Blenditarian Because…” Retail RD Social Media Contest

“I’m a Blenditarian Because…” Retail RD Social Media Contest

May 16, 2018
Annette Maggi

Live, from your supermarket, it’s The Blend! 

This summer, the trend is to blend and it’s a great time to show your customers how this technique makes burgers, tacos and more not only more nutritious, but also more delicious and sustainable. Demo The Blend on your store retail channels for the chance to win a $1,000 continuing education stipend!

Blending Makes Meals Better
The 2015-2020 Dietary Guidelines encourage healthy eating patterns that are low in saturated fat, which is found in animal proteins. From meatless meals to plant-centric plates, there are many ways to gradually decrease meat consumption without loss of flavor, and research has shown that blending finely chopped mushrooms with meat can be a cooking technique that’s both nutritious and delicious. 

A one-year randomized clinical trial at Johns Hopkins Bloomberg School of Public Health indicated increasing intake of low-energy-density foods, specifically mushrooms, in place of high-energy-density foods, like lean ground beef, can be an effective method for reducing daily energy and fat intake while still feeling full and satiated after the meal. Participants following the mushroom-rich diet lost seven pounds, showed improvements in body composition and maintained these changes for six months after losing weight.

Another study conducted by University of California, Davis and the Culinary Institute of America found that substituting mushrooms for a portion of meat helped improve nutrition and flavor. Adding mushrooms to the mix helped lower calorie, saturated fat and sodium intake, while adding nutrients to the plate like B vitamins, vitamin D, antioxidants and potassium (8-percent). 

Today, the mushroom-meat mix, also referred to as The Blend, is popular both with professional chefs and home cooks. 

Mushrooms are also one of the most sustainably produced foods in the U.S. They require very little water and land to grow making a blended burger better for the planet as well as better for you. 

Go live or upload videos on your store’s social platforms. All social videos must contain these four (4) elements:

  1. You must demo The Blend, mixing finely chopped mushrooms with meat (beef, lamb, poultry, etc.). For blend recipe development tips, check out the Mushroom Council’s A Recipe for Success: Best Practices for Developing Blend Recipes at Retail.
  2. Recipes featured must use white button and/or crimini mushrooms.
  3. Share with viewers “I’m a Blenditarian Because…” (plus, it’s just fun to say “Blenditarian”) + use the hashtag #Blenditarian in the post.
  4. Include at least two (2) of the following messages: 
    1. Switching out up to half the meat for mushrooms can cut a burgers’ calories by up to 50 percent. 
    2. Mushrooms’ inherent umami means you don’t sacrifice the flavor. 
    3. Because it requires much less resources to grow mushrooms, you are enjoying a more sustainable dish.
  5. The contest begins June 1, 2018.

How to Enter

To enter the contest, send the following to annette@retaildietitians.com by July 20, 2018

  • Name, credentials, title, retailer, e-mail address of submitter.
  • Link to your company’s social media post.
  • Provide permission the Mushroom Council to share content.

The Legalese
The Retail Dietitians Business Alliance (RDBA) in partnership with The Mushroom Council is launching a social media contest, with a winning prize of $1,000 to be used toward continuing education (ie., FNCE expenses, tuition, professional seminar fees). Social videos that include all four (4) required elements will be entered into a drawing to win the grand prize. No purchase is required to enter, and the winner will be randomly selected by The Mushroom Council.

Specific rules of the contest are:

  1. You must be a dietitian employed by or consulting to a retail grocer and a current member of RDBA.
  2. To qualify for grand prize, you must include all four elements to advance to the drawing.
  3. You must use fresh white button and/or crimini (brown) mushrooms.

The contest winner will be notified by July 27 and announced in the RDBA E-Weekly newsletter.  

If you have any questions on the contest, please contact RDBA Executive Director Annette Maggi, MS, RDN, LD, FAND at annette@retaildietitians.com.