ICYMI – New Product Showcase
By Stephanie Schultz, RD Ambassador to the RDBA
The newest addition to RDBA’s 2023 Virtual Experience lineup was the New Product Showcase. The purpose of the New Product Showcase is to allow sponsors to showcase new products, resources and services launched within the last six months or newly coming to market.
Attendees were introduced to the products via short videos. Session hosts, James Jackson and Stephanie Schultz, discussed the submissions while fielding attendee questions. Following each product presentation, attendees had the opportunity to provide feedback by answering poll questions and ultimately voted on their “favorite new product.”
There were five entries in the 2023 Virtual Experience New Product Showcase, including:
- American Heart Association – grocery list of Heart-Check certified products
- GoodWheat™ - High Fiber Pasta
- Bell Institute of Health & Nutrition at General Mills – Old El Paso Tortilla Pockets
- Mars Wrigley - Orbit White sugar-free gum with ADA seal
- Hershey’s – Hershey’s Plant Based Almond & Sea Salt & Reese’s Plant Based Peanut Butter Cups
In case you missed the New Product Showcase at the Virtual Experience, you can watch the short videos by clicking here.
RDBA would like to congratulate GoodWheat™ Pasta as the inaugural New Product Showcase winner! You can learn more about GoodWheat’s high fiber pasta on their sponsor page, or check their website to see if your store carries this product.
What’s Next for the New Product Showcase? We heard your feedback loud and clear – you are interested in learning about (and tasting) more new products! RDBA is working on ways to incorporate the New Product Showcase into content and events going forward. Stay tuned!
