A recent Fast Company article highlighted the female duo, Janet Kestin and Nancy Vonk, authors of Darling, You Can't Do Both. Kestin and Vonk feel that women will go further at work by putting more effort into "visibility," and offer some useful tips that retail dietitians can apply to increase success both in and out of the spotlight. Here’s what they have to say.
To many idealists out there, there is an unfortunate truth about climbing the ladder: it’s not always a meritocracy. In an ideal world Kestin and Vonk say (via Fast Company) that, “for example, those who do their jobs really well would steadily climb the ladder with ever-bigger paychecks, ever-greater recognition and the perks. But a lot of us, especially women [RDBA editorial note: navigating a fairly new role in some stores] are still waiting for the right things to happen in the wake of all our hard work, and noticing a whole lot of nothing is going on. So here are some steps you can take right now to get what you want given that, it’s not always fair."
The duo goes on to say that, “You can be very good at your job, maybe even the best of all your peers, but if you think the boss is showing up with good news solely based on your excellent performance, you could be waiting a very long time for the pay increase or promotion you think you deserve. That mindset most likely means you’ll keep watching others get that new title. While there are everyday injustices you can’t do much about, there’s something you can do that will make a dramatic difference to your career progress. Make your work more visible - to your boss, management, your shoppers, and your dietitian peers. Like it or not, visibility is one of the most fundamental ways to be perceived as highly valuable.”
Ways to Become More “visible" - Four Tangible Tipes From Kestin and Vonk via Fast Company:
Janet Kestin and Nancy Vonk are the cofounders of Swim, a creative leadership training lab that works with people in advertising, marketing, technology, and beyond to create fearless leaders. Their latest book, Darling, You Can’t Do Both, (And Other Noise to Ignore On Your Way Up is a career guide for women in any industry and at every level. Vonk and Kestin were previously the co-chief creative officers of Ogilvy Toronto, the agency behind Dove "Evolution" and other famous work for Shreddies, Maxwell House, and more.
For more, and the original Fast Company article, click here.