How to Handle Misinformation in a Digital World During a Pandemic
Presented by: Erin Seidl, the Food Science Babe and Thu Huynh, RD, LDN at Giant Food
Sponsored by: Ajinomoto
The pandemic has expanded the role of the retail RD and instead of reaching and educating customers in the aisle, they are now entering the crowded health and wellness digital space. In this session, Food Science Babe will share how food companies and experts can decide what social channels to communicate on and techniques for breaking through and clearing up misinformation as it relates to food and health. Giant Food dietitian Thu Huynh will provide practical advice on how to maintain shopper engagement and loyalty while managing misinformation in social media.