How Eggs Fit into Current Consumer Trends

How Eggs Fit into Current Consumer Trends

June 26, 2019

The following is a sponsored newsletter by the Egg Nutrition Center – the science and nutrition education division of the American Egg Board.  

Whether your customers are interested in eating a more plant-based diet, focused on brain health, or simply want flavorful meal ideas with a nutritional punch, we have you covered. Use the videos below to help educate shoppers about these top food trends and show them how eggs fit into almost every nutritious dietary pattern. 

Eggs in a Plant-Based Diet
There is a shift towards consumers trying to follow a more plant-based eating pattern, but “plant-based” doesn’t necessarily mean only plants. The key is to focus on eating more plant-based foods, versus eating only plant foods. In this video, Whitney English, RDN explains how eggs are the perfect complementary food to provide nutritional balance in a plant-based eating pattern. 

Brain Health
There is a growing interest in “neuronutrition,” which examines how foods affect brain health. In fact, brain health claims have increased 36 percent on food products globally over the past five years. A common question consumers ask is whether eggs fit into a healthy diet for a healthy brain. The short answer is yes; the full answer begins with choline and lutein, two important nutrients for brain health. Eggs are one of the few foods that supply both. In this video, Maggie Moon, RDN explains how nutrients in eggs can contribute to brain health. 

Put an Egg on It
These days, people are topping just about anything with eggs – salads, pizzas…you name it! The recent trend to “put an egg on it,” not only has tasty culinary implications by adding variety to everyday fare, but it also provides nutritional benefits as well. In this video, Tawnie Kroll, RDN explains why everyone should hop on the #putaneggonit trend. 

No matter your customers’ health goals or dietary preferences, there’s a place at the table for eggs. Show them how to pair nutrient-rich eggs with favorites in the produce aisle, teach them why eating the whole egg may be beneficial for brain health, and encourage them to get their creative juices flowing with all the ways they can #putaneggonit.