Long summer days by the pool and warm summer evenings at the grill seem far off during these short chilly days of winter, but before we know it, your customers will be filling up their carts with delicious provisions for their barbeques. As a supermarket RD, you are already planning about how to increase those basket rings and help shoppers grill up some delicious dishes. Reinforce your value by giving them some new, exciting and unexpected options to expand their grilling repertoire.
Think Beyond Typical Fare: Think Turkey
As you plan your outreach and education programs for the coming months look beyond the standard burgers and franks and explore turkey as an alternative protein. In fact, June is National Turkey Lovers' Month®a perfect and timely platform to talk turkey. We’re not just talking about the wildly popular turkey burgers because turkey wings, breasts, kabobs, cutlets, and tenderloins are all cuts that are tasty on the grill. And it’s easier than you think. As the ultimate grilling option, turkey works well with a variety of flavors, rubs, spices and marinades. The naturally mild taste of turkey combines readily with different seasonings, making it a good choice in spicy ethnic dishes, and as a substitute for higher-fat meats in favorite recipes.
Let’s Get This Party Started
Help your customers get started by providing them with turkey inspiration. Turkey is the perfect complement to all the healthy options that you promote in your stores, such as fresh fruits and vegetables, whole grains and low fat dairy products. Here are just a few ways that you can get them excited to sizzle some turkey on the grill:
For tips on successful grilling, checkout our one-pager for you to share with your shoppers.
Visit ServeTurkey.org for nutrition facts, recipes, and other resources to discover more unexpected enjoyment when you serve up something unexpected with Today’s Turkey. SM