Guiding Food Allergy Shoppers During Uncertain Times

Guiding Food Allergy Shoppers During Uncertain Times

May 13, 2020
TrendsRetail Industry Insights

Food allergy shoppers may be experiencing additional stress during this time. As a retail dietitian, there are many ways you can stay connected with shoppers to provide support, alleviate concerns and stress.

5 Ways to Support Food Allergy Shoppers

  1. Post photos of recommended allergy-friendly products
  2. Create a new store display to help shoppers fill their baskets quickly
  3. Showcase an organized pantry with nutritious, allergy-friendly snacks
  4. Provide shoppers with digital resources such as those created by Enjoy Life Foods
  5. Partner with your e-commerce team to curate a shopping bundle of allergy-free products.

5 Ideas for Virtual Events on Facebook Live and IGTV

  1. “Dietitian’s Choice” - Provide expert guidance on shopping efficiently, showcasing the current stock of products. Position yourself in aisles, showing shoppers where to find allergy-friendly products. Share brand information, flavors currently available, price, and the manufacturers statement on the packaging for allergen information. (ex. Emily Parent, RD at Coborns)
  2. “Getting the Right Nutrients” - Conduct virtual workshops on getting the right nutrients when removing allergens from a diet. Reference this chart with ideas focused on the top 8 allergens.
  3. “Q&A Session” - Highlight virtual services you provide. For those newly diagnosed with food allergies, reference information provided by Enjoy Life Foods on navigating this new lifestyle. Give a virtual store tour; sharing new safety measures and purchasing options (curbside pickup, delivery, etc.)
  4. “Online Shopping with an RD” - If your store has a website for online shopping, conduct a demo showing how to shop for allergy-friendly products, finding nutrition facts and ingredients, building a shopping list and meal planning using your favorite apps. Click here for a list of currently popular grocery list apps.
  5. “Allergy-Friendly Cooking Demos” - Feature products in a series of seasonally inspired recipe videos. Reference a large selection of recipes for meals, snacks and desserts by Enjoy Life Foods.

Structured Snacking

Providing tips to create a structured snack schedule can help balance times of indulgence and the current rise in snacking. Below are several allergy-friendly snacks to recommend from Enjoy Life Foods:

Breakfast Ovals: 4 types of purity protocol certified gluten free oats, 20+ grams of whole grains per serving and 12% of the recommended value of fiber

Protein Bites: Vegan, chocolatey bites with plant-based protein for an ideal indulgent late-morning, mid-afternoon pick-me-up

Cocoa Loco Chewy Bars: Wholesome gluten and nut-free snack bars made from cocoa powder and semi-sweet chocolate chips

Soft Baked Snickerdoodle Cookies: Sprinkled with cinnamon and sugar, these soft, gluten free and vegan cookies will satisfy anyone’s sweet tooth