Promoting family meals is a win, win, win. The consumer wins as eating family meals has health, emotional and social benefits for all involved. Your retailer wins as focus on meals at home can mean higher dollar sales at retail. You, as the retail RD win, as programs offered during Family Meals Month provide a great opportunity to track and communicate ROI.
The Food Marketing Institute (FMI) has the following updates to share on Family Meals Month:
There’s still plenty of time for activation of Family Meals Month at your retailer. Consider pitching the media on an idea of balanced plate meals centered on options in your deli or prepared food sections. In store tours and demos, add talking points on the benefits of family meal time. Use social media to promote how families can spend more time together at the dinner table.
The FMI Foundation appreciates all that retailers have done to support their family meals initiatives, and looks forward to celebrating what you do each and every day to help consumers bring mealtime back to the family table.
If you have photos of RDNs in action supporting family meals, please send them to firstname.lastname@example.org.