SUPERMARKET GURU® PREDICTS 2014 Trends
Millennials, health-conscious shoppers and a shift in consumer palates set the stage for what’s to come in the food world this year according to RDBA’s own Supermarket Guru, Phil Lempert. For 2014, Lempert, who works closely with ConAgra Foods and its retailers, predicts that the most dramatic food changes will stem from the ever-changing consumer and their relationships with merchants, brands and food. “How consumers interact with their food and favorite brands will continue to evolve as we head into 2014,” says Lempert. “Shoppers are looking for convenient, healthful and satisfying food for themselves and their families, and brands will rise to meet these demands through product innovation and the use of mobile technology to make shopping faster and more convenient.” In this one hour webinar Lempert will share his insights and predictions on the “IndieWoman,” the evolution of Snacking, the next evolution of mobile goes…mobile, culinary centers of tomorrow, store brands, interactive packaging and more!