Cross Cultural Micro Marketing at Retail
Presented by: Mike Lancaster, Business Manager at United Supermarkets, LLC and Sarah Putnam, Director of Operations at Coborn’s, Inc.
At grocery retail, a key goal is for all community members to find foods that fit their eating habits. This goal is, in part, accomplished by micro-marketing based on individual store or key markets. During this session, hear from retail buyers on how data is driving cross-cultural micro-marketing decisions to offer cultural foods important to local communities.
