Creating Successful Vendor Partnerships

June 22, 2021
Retail Industry Insights

Presented by: Shari Steinbach, MS, RDN, and Marissa McCormick, MS, RD, Nutrition Scientist at General Mills

Successful vendor partnerships are essential to strengthen and advance the work of retail health and well-being programs. These partnerships, however, must be negotiated, nurtured and evaluated to ensure the collaboration provides ongoing value. In this session, participants will learn the keys to establishing meaningful connections with vendors, negotiating roles and responsibilities, tips for strengthening partner relationships and how to evaluate success. We will also hear from a long-time vendor partner of RDBA regarding the importance of working with retail dietitians and what constitutes a successful collaboration.