COVID and Consumer Trend Data Launched at RDBA Virtual Experience
While you may have missed the RDBA Virtual Experience, no worries, as we’re bringing the content to you. Three sessions during the virtual conference shared insights on consumer changes during COVID-19 as well as consumer behavior as related to food trends. Each recorded presentation is just 30 minutes, perfect to catch during your lunch hour, during a quick workout on your treadmill or as you wind down in the evening.
COVID-19 Impact to Dietitians and Health & Wellness Strategy at Retail
Presented by: Monica Amburn, MS, RDN, Senior Director of Health & Wellness at Vestcom
In early March 2020, representatives of Vestcom’s healthyAisles team began to hear industry reports of retail dietitians being diverted to cover non-nutrition focused responsibilities related to the increased operational burdens spurred by the COVID-19 pandemic. In early June, Vestcom issued a retail dietitian specific study to members of the Retail Dietitian Business Alliance with the objective of learning more about how retail dietitians and health and wellness strategy alike were affected by COVID-19 during this three month period. In this session, we’ll share our findings from this survey, and provide insights and suggestions for how to proceed in the pandemic, while strategically elevating the role of the dietitian in retail for the duration of this pandemic and beyond.
Click here to watch this recording.
Capitalizing on COVID-19 Consumer Changes
Presented by: Kristie Sigler, SVP and Partner at Fleishman Hillard
Consumers have significantly changed their shopping behaviors during COVID-19. We’ll share insights on shopping habits across all categories and ideas on how you can translate these changes into new programming and ideas to growth your business. Change can be really good—we’ll show you how!
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Consumer Insights: New Research Explaining Consumer Behavior Behind Food Trends
Presented by: Dr. Mark Lang
Sponsored by: The Mushroom Council
Join Dr. Mark Lang, Marketing Strategy Professor at the University of Tampa, for this discussion of insights behind why consumers adopt local foods, plant-forward eating habits, and natural/organic products. Insights will come from consumer psychology studies that have been published in leading peer-reviewed marketing and food journals.
Click here to watch this recording.
