There is little that can be done to stall price hikes for animal proteins; from foreign meat demand, to depleted herds, to high feed costs, the rise in price is seemingly inevitable. But a simpler-to-understand meat department and advice from retail dietitians regarding animal and alternative proteins may unlock more sales for stores. View this trend as a call to action to reinvigorate this anchor department – while pursuing new protein sales opportunities and education elsewhere in the store.
According to The Personalization of Protein, a new study by Acosta Sales & Marketing, across all generations, cost is the main reason to buy less meat – led by Boomers, who are the most cost-conscious. Health and wellness is the second-biggest reason – led by seniors 65 and older, and millennials.
“More than ever, consumers are diversifying their daily sources of protein, while also looking for quick, convenient products like protein bars and shakes,” said Colin Stewart, senior vice president, of Acosta, in a prepared statement. “At the same time, many still need guidance in making smart choices, which provides a golden opportunity for CPGs and retailers to educate and attract shoppers.”
Retail dietitians can use their knowledge to empower shoppers who currently lack the knowhow to make safe, healthful, wallet-friendly shifts in their diets, and help shoppers build a deeper connection with the store. Here are some findings from the Acosta study that point out some of consumers’ misunderstandings, leaving clear the opportunity for retail RDs:
In addition to addressing the above, here are some questions to answer: