By Charlotte Rommereim, RDN, LN, LD, Farm to Fork Communications, National Pork Board Consultant
Today’s consumer is living and eating differently. In busy, hectic lives, dinnertime is no longer the traditional family sit-down of day’s past. Retail dietitians can be better equipped to lead shoppers on the journey to healthier eating patterns if they have insight into how consumers eat and plan for today’s mealtime. The National Pork Board invested in a consumer research initiative to move beyond spending data and take a comprehensive look at how Americans eat. Welcome to Dinner at Home in America.
The research uncovered nine unique dining occasions happening in homes on any given night of the week. These mealtimes range from convenient eating for one to a celebratory dinner emphasizing family, flavor and fun. As their needs throughout the week change, the same person may experience multiple types of dining occasions, spilling into meal preparation and menu and recipe development.
For each dining occasion, the report identifies the most frequent protein choices and needs that drive the dinner occasion. Insight into the pork cuts that best meet the needs of the dining occasion, ideas for innovation and thought starters for the retail industry provide growth opportunities for pork. In addition, this insight is useful to retail dietitians to provide inspiration, knowledge, strategy and advice on healthy eating.
As the food and nutrition expert, the retail dietitian is uniquely positioned to change consumer behaviors and drive pork consumption in three opportunities identified by the National Pork Board.
According to FMI U.S. Grocery Shopper Trends 2018, the top action shoppers would like their retail store to make is to provide recipes. This may not be a literal request for recipes, but indicates that shoppers need guidance to quickly choose and translate ingredients into a healthy meal.1 With the insight from Dinner at Home in America research, the retail dietitian can provide guidance for the shopper in healthy eating whatever their dining occasion.
For more information on the National Pork Board’s Dinner at Home in America research, or to download the full report, visit pork.org/marketing.
1 Source: FMI U.S. Grocery Shopper Trends, 2018.