As a Registered Dietitian working in a retail setting, a critical part of your job is demonstrating and communicating healthy meal solutions to your customers and the public. You spend your days educating those who walk through your doors to do their weekly shopping for themselves and their families. There are also, as you know, endless opportunities to share this important information with those outside the four retail walls, whether it’s through a community health fair, weekly circular, blog post or an article in the local newspaper. One way to share your nutrition expertise that will reach the masses is through a spot on your local TV station.
Many TV stations are looking for subject matter experts to offer tips for segments that help their viewers improve their health and wellness, especially for seasonal or trends stories. If you are called by a TV producer for a timely story and demonstration on seasonal eating and healthy meal preparations, are you ready to hit the ground running? You have some great ideas and messages, but how do you successfully prepare for conducting a recipe demo during a media spot?
Karen Buch, RDN, LDN of Nutrition Connections, LLC and a memberof the National Turkey Federation’s Nutrition Advisory Board, recommends asking a few questions in advance to help you understand the setting and filming of your segment.
- What set options can the television studio and anchor accommodate?
- Will your segment air live or will you create the segment as a “live-to-tape” segment? Often, interviews do not have the luxury of editing and you will need to get it right on the first take.
Buch recommends choosing a topic that is seasonal and getting creative with it. One example for this time of year is grilling. “I think offering food safety tips along with healthful grilling ideas go hand in hand,” says Buch. “It’s the perfect time of year to remind viewers about how to maintain safe temperatures throughout the cooking process – before, during and after grilling.” She also suggests choosing a recipe that is simple and can be showcased in stages to make them look great on TV, such as grilled Kabobs. She outlines the stages here:
Prepping the Media
Shari Steinbach, MS, RD, Meijer Health & Wellness Nutrition Manager and a member of the National Turkey Federation’s Nutrition Advisory Board, recommends preparing for a media interview by putting together a simple outline. “This is a great way to get everyone on the same page. The TV stations love when I put together an outline with key talking points, tips, and the recipe. Not only does this help them understand what I want to say, but it helps them build a bigger story and develop questions for me during the segment.”
What might this outline look like? Here’s an example to get you started.
Conducting the Demo
Now that you have your recipe and messaging down, it’s time to think about conducting the demo. Steinbach shared some valuable lessons she has learned (the hard way!) over the course of her career.
- Look Presentable
- Be Attentive
- Help your ingredients shine
For tips on successful grilling, checkout our one-pager for you to share with your shoppers.
Visit ServeTurkey.org for nutrition facts, recipes, and other resources to discover more unexpected enjoyment when you serve up something unexpected with Today’s Turkey. ®