By Shari Steinbach, MS RDN, RDBA Contributing Editor
According to a report released earlier this year by the Food Marketing Institute (FMI) and Neilson, online grocery shopping is expected to grow five-fold over the next decade, with American consumers spending close to $100 billion on food-at-home items by 2025. “The Digitally Engaged Food Shopper” report also estimated that more than 70 percent of the population will be ordering food online within 10 years and millennials will be leading the way.
What isn’t surprising is the prediction that center aisle items such as canned goods, condiments and spices will dominate online purchases.
This news doesn’t necessarily mean doom and gloom for the traditional brick-and-mortar supermarkets, but it definitely signals that retailers must plan to meet the needs of their digital shoppers while expanding and enhancing prepared food offerings, bakeries, produce and fresh meat departments.
With the shift in the way consumers are shopping you may already be evaluating the methods you are utilizing to educate shoppers on meal planning and nutrition. Here are some possible ways to use your expertise to help your stores compete both online and instore:
For online shoppers:
For fresh and prepared food departments:
Although food purchasing methods may be shifting, consumers will seek out retailers that help them provide simple, nourishing meals for their families. Dietitians have the skills and knowledge to make shopping and meal planning easy both online and instore.