As research grows regarding the important role our gut has in keeping the body healthy, we are seeing many new food products and supplements, claiming to enhance digestive well-being. Retail dietitians need to be prepared to provide evidence-based guidance to both internal merchant teams who may be looking at new items and to shoppers as they navigate the store for gut health solutions. The following discussion points can be used for informing buyers and directing shoppers in food and pharmacy departments:
I’m fortunate to have my own think tank of colleagues in my local area who challenge me to think about things differently and bring new ideas to the table. At a recent breakfast with them, we shared a fascinating discussion on the peak-end rule, which promoted today’s article. Here are five things you need to know about the peak-end rule.
We all are aware that working in silos can slow down or significantly hinder a company’s progress towards their strategic plan. If teams are able to effectively collaborate by sharing resources and working together to achieve goals, the rate of progress is accelerated. For dietitians, who are still relatively new in the retail environment, internal collaboration is especially important to help you gain a holistic view of the organization and provide you an opportunity to educate co-workers on the skills and value you possess to drive company success
In a given day, more than two million searches are done on Google alone. This number doesn’t account for other search engines. Adding to these stats is the fact that the first five results in a Google search get 67% of the clicks. So how does your content show up in those first five results? By effective use of search engine optimization (SEO). Here are five things you need to know about SEO:
In the past, retailers who wanted to reach their target market with information on products and services typically created a printed ad or commercial, but in today’s digital world, marketing has become more of an omni channel approach. Yes, there is still paid media, but earned and owned media are also part of the picture. Here are some basic definitions to help you understand the differences and benefits of using these different marketing tactics:
It’s predicted that video will claim 80% of all web traffic in 2019 (SmallBiz Trends) making it an essential venue to educate consumers about your products and services. While there are different ways to create videos, live streaming is a popular and simple format for retail dietitians to implement. Here are some key considerations which can ensure your live broadcasts run smoothly:
Not only are Instagram Stories fun and creative, but they’re great for growing consumer engagement, building brand awareness, and driving traffic to your store. Perhaps you are looking for ways to improve how you use Instagram Stories to create captivating content for your shoppers, or are curious how to even begin? Regan Miller Jones, RD shares tips for effectively using Instagram Stories in your work as a retail dietitian:
Our Facebook and Instagram feeds are flooded with food images and real meals that can convey how to use a new ingredient, put together a healthful dinner, or pack a nutritious lunch. Retail dietitians can use food photography to engage with customers, convey delicious ways to serve healthy food and drive sales for specific ingredients. At PBH’s recent Education2Action Retail Dietitian Summit, Kristina La Rue, RDN, CSSD shared these food photography tips: