Communications
Confusion in the Produce Aisle? Promoting the Best Foods for Diabetes Awareness Month
Can I eat fruit if I have diabetes? Should I go low carb? Will I ever be able to eat and enjoy dessert? I asked myself these same questions while shopping at the supermarket for the first time after being diagnosed with type 1 diabetes. It took me around three hours to shop, and I left confused and overwhelmed.
Tips for a Successful One-on-One Meeting with Senior Leadership
Scheduling a one-on-one meeting with a senior leader from your company may cause you some anxiety, but it can be a great way to build trust and advance your career goals. Like any good meeting, it’s important prepare in advance. Here are some tips to ensure you make the most of your time together.
Mushrooms: A Food for a Better Mood
There is an old adage “You are what you eat,” and even today, it’s still rings true. The foods we eat help feed our whole body, and that includes our brain. What we feed ourselves doesn’t just affect our physical performance, but our mental or cognitive well-being as well.
Creating Retail Displays that Sell
Store displays can serve as a silent sales assistant for wellness programming and health-focused promotional campaigns. The trick is to make sure displays include some of the basics that engage shoppers and drive sales. They need to do more than just look nice. If you currently have accountability for an in-store display, or if you want to negotiate space to enhance your services, here are some ways to demonstrate and communicate that you understand what it takes to make a display successful.
Maximizing Effectiveness of Text Message Campaigns
Last week’s article Should You Add Text Messaging Campaigns to Your Programs and Services addressed the addition of text messaging campaigns to omni-channel shopper engagement. Today’s article extends the discussion to how to maximize effectiveness of text messaging campaigns. These campaigns can be an effective bridge between e-commerce and in-store visits because, after all, a shopper’s phone goes everywhere he/she goes.
Should You Add Text Messaging Campaigns to Your Programs & Services?
Phones are the accessory continuously within arm’s reach for the majority of consumers. They check the weather while pumping gas. They make a purchase while in the waiting room at the doctor or dentist. They clean up emails when on the treadmill. They watch TikTok videos on the sidelines of a kid’s sports practice. The sound of a ping has them reaching for their phone during meetings and calls to see who texted.
Empower Your Shoppers to Make Informed Food Choices – Tips to Communicate the Role of Processed Foods in Healthy Eating Patterns
Food processing has played an instrumental role in supporting a safe and nutritious food supply – and these foods help people build easy, delicious, nutrient-dense meals. Yet, consumers continue to be confused about these benefits. Retail dietitians are uniquely positioned to provide their shoppers with evidence-based information on processed foods and build consumers’ confidence in selecting the foods that fit their lifestyle and nutrition goals. Consider the following tips and potato-inspired tools when engaging with your shoppers about processed foods:
How to Handle Misinformation in a Digital World During a Pandemic
The pandemic has expanded the role of the retail RD and instead of reaching and educating customers in the aisle, they are now entering the crowded health and wellness digital space. In this session, Food Science Babe will share how food companies and experts can decide what social channels to communicate on and techniques for breaking through and clearing up misinformation as it relates to food and health. Giant Food dietitian Thu Huynh will provide practical advice on how to maintain shopper engagement and loyalty while managing misinformation in social media.