Communications

The pandemic has expanded the role of the retail RD and instead of reaching and educating customers in the aisle, they are now entering the crowded health and wellness digital space. In this session, Food Science Babe will share how food companies and experts can decide what social channels to communicate on and techniques for breaking through and clearing up misinformation as it relates to food and health. Giant Food dietitian Thu Huynh will provide practical advice on how to maintain shopper engagement and loyalty while managing misinformation in social media.

Over the past few years, consumers have been cooking at home more than ever, which, despite the circumstances, has been good news. Research shows that people who regularly eat home-cooked meals have healthier diets and they also save money and time. Keep your customer’s home cooking habits strong and drive sales for your stores by helping shoppers advance their meal planning skills with these educational ideas.

While consumers are increasingly interested in buying products that are better for themselves and the environment, they often lack information and trust, or are just plain confused.

While shopping for groceries online has become an important convenience for many individuals and families, for those with food allergies or medical dietary restrictions, some of the current systems may be a cause for concern. From a lack of nutrition information to incorrectly selected product substitutions, shopping online could be risky. 

Did you ever think you’d be doing more presentations virtually than in person? A few years ago, I don’t think anyone would have made that prediction. And although in person appearances will happen again to some degree, it is important to master the skills needed while presenting and communicating in a virtual or hybrid environment. Here is some advice from the experts:

Retail dietitians would benefit from partnering with internal shopper marketing teams to advance health and wellness programming.  Here are 5 reasons to pursue this connection.

We’ve been navigating virtual meetings for a while now, raising the question of how to make them more effective and efficient. Consider these five tips for maximizing virtual meetings.

The continuous expansion of social media is making it more difficult to know which platform is the best for customer engagement. From TikTok to Twitch and old favorites like Facebook and Instagram, retail dietitians need to focus their time on platforms that will provide the best ROI. Here are some of the challenges facing social media marketers in the new year and how you can prepare.

As we reflect on this past year, it’s a great time to look back at what topics and conversations resonated with our readers the most. Here’s a look at our TOP FIVE MOST READ RDBA ARTICLES from sharpening your business skills to learning lessons from peers.

TikTok recently released highlights of their 2021 most important trends and moments. Their Chief operating officer Vanessa Pappas stated in her blog, that …”2021 was a year for connection, and we’ve seen people on TikTok laughing together, entertaining us, starting cultural phenomena and teaching us new things…”. Here are some of the successful ways that this social platform is bringing together a diverse community of individuals and what retail dietitians can learn from their approach.