Communications

There is an old adage “You are what you eat,” and even today, it’s still rings true. The foods we eat help feed our whole body, and that includes our brain. What we feed ourselves doesn’t just affect our physical performance, but our mental or cognitive well-being as well.

Store displays can serve as a silent sales assistant for wellness programming and health-focused promotional campaigns. The trick is to make sure displays include some of the basics that engage shoppers and drive sales. They need to do more than just look nice. If you currently have accountability for an in-store display, or if you want to negotiate space to enhance your services, here are some ways to demonstrate and communicate that you understand what it takes to make a display successful.

As cool weather returns and people spend more time indoors, preventing cold and flu becomes a top priority. Along with proper handwashing, physical activity and a balanced diet, strawberries can play a sweet role in staying well.

As a retail dietitian who is now in a Social Media Strategist role, here are 5 things Retail RDNs need to know about social media.

Last week’s article Should You Add Text Messaging Campaigns to Your Programs and Services addressed the addition of text messaging campaigns to omni-channel shopper engagement. Today’s article extends the discussion to how to maximize effectiveness of text messaging campaigns. These campaigns can be an effective bridge between e-commerce and in-store visits because, after all, a shopper’s phone goes everywhere he/she goes.

Phones are the accessory continuously within arm’s reach for the majority of consumers. They check the weather while pumping gas. They make a purchase while in the waiting room at the doctor or dentist. They clean up emails when on the treadmill. They watch TikTok videos on the sidelines of a kid’s sports practice. The sound of a ping has them reaching for their phone during meetings and calls to see who texted.

Food processing has played an instrumental role in supporting a safe and nutritious food supply – and these foods help people build easy, delicious, nutrient-dense meals. Yet, consumers continue to be confused about these benefits. Retail dietitians are uniquely positioned to provide their shoppers with evidence-based information on processed foods and build consumers’ confidence in selecting the foods that fit their lifestyle and nutrition goals. Consider the following tips and potato-inspired tools when engaging with your shoppers about processed foods:

The pandemic has expanded the role of the retail RD and instead of reaching and educating customers in the aisle, they are now entering the crowded health and wellness digital space. In this session, Food Science Babe will share how food companies and experts can decide what social channels to communicate on and techniques for breaking through and clearing up misinformation as it relates to food and health. Giant Food dietitian Thu Huynh will provide practical advice on how to maintain shopper engagement and loyalty while managing misinformation in social media.

Over the past few years, consumers have been cooking at home more than ever, which, despite the circumstances, has been good news. Research shows that people who regularly eat home-cooked meals have healthier diets and they also save money and time. Keep your customer’s home cooking habits strong and drive sales for your stores by helping shoppers advance their meal planning skills with these educational ideas.

While consumers are increasingly interested in buying products that are better for themselves and the environment, they often lack information and trust, or are just plain confused.