Summer is officially in full swing, bringing warmer weather and longer days. With the change of season, your shoppers may be looking for refreshing options to stay cool. Nothing beats the heat like smoothies that also provide a way to enjoy nutrition at home or on-the-go.
Like many registered dietitians, I never expected there would be a time in my career when I would be called upon to answer wellness-related questions about shampoo, lotion, or soap. But given the recent surge in consumer concern over topical product chemicals, we’re the most readily accessible resource for our retailers and shoppers, so it’s no surprise that these inquiries are now falling on our desks.
For almost half of all shoppers who are following or shopping for someone adhering to a specific dietary plan, transparency is particularly important. From low carb, to high protein and gluten-free, it is imperative to help these individuals overcome the challenge of searching for products that meet the needs and goals for their diet or health-related program. The study also identified those platforms considered the most valuable by consumers for communicating transparency:
Today, we’re pleased to announce the addition of two new podcasts, which are available for free listening and download on iTunes, Stitcher, and SoundCloud. Hosted by RDBA CEO Phil Lempert in his Lost in the Supermarket® podcast series, these podcasts are guaranteed to be of value to retail RDs.
The continued hype surrounding online shopping has put pressure on traditional grocers to expand their shopper offerings, with options like click-and-collect on the rise. But the broader way to compete with online giants like Amazon is to ensure true omnichannel shopper engagement.