Video is a great way to deliver content – you can narrate stories, persuade or impress your audience, and take your business and professional visibility to the next level. It’s clear that videos are generally quicker and easier to digest than text-heavy copy, and video also enables your brand’s content to stand out. Data from ROI Research reports user interactivity with video at twice the rate of other forms of content! From a business perspective getting more eyeballs on your brand, store, promotion, etc., translates to purchases and bigger basket size.
It’s key for Retail Dietitians to understand the trends and stats for online videos in order to make the biggest impact when creating and sharing content through this medium.
Here are four reasons you should be integrating video into your marketing efforts thanks to the Content Marketing Institute:
How can you integrate video for effective content marketing? Make sure what you are delivering is linked and supportive of your brand’s current online content and marketing. Here are some key things from Smart Insights to check off to ensure you are making effective videos:
Stay tuned for more tips on how to create an effective video.