The Retail Dietitians Business Alliance (RDBA) is excited to announce a partnership with the Food Marketing Institute (FMI) Foundation for our 2019 Samplefest®, which will focus on National Family Meals Month™. The Samplefest® program bundles consumer insights, retail activation ideas, sample products and collateral (SWAG, recipe cards, coupons, etc) tied to a theme appropriate for promotion in the retail setting.
The 2019 bundle will provide new twists and fresh ideas for promoting family meals to your shoppers. In addition, RDBA and the FMI Foundation will partner to encourage manufacturers to provide direct support to retailer in all phases of omnichannel shopper engagement, both in and outside the store, in promotion of more frequent family meals.
All retail dietitian member of RDBA are eligible to receive the National Family Meals Month™ Samplefest® bundle free of charge. Simply follow these instructions:
The Samplefest® bundle will be shipped to all participating retail RDs the week of June 3rd, 2019. The registration deadline is Friday, May 17th.