Whether you realize it or not, influencing others is part of your job. It’s critically important to driving support for initiatives, inspiring others to work hard, or persuading others to get on board with your point of view. 

SupermarketGuru’s Consumer Panel indicates that coupon usage is down 39 percent compared to last year. How are consumers using coupons and are digital coupons gaining traction?

So you get the call that a reporter wants to talk to you. What do you do? Amy Goldsmith, a marketing and public relations consultant and RDBA's PR Director, has counseled countless executives and experts on how to conduct an interview. While every interview is unique, the basic skills you use are the same.

With a clear understanding of what each of these words mean, you’ll be able to write more accurate and articulate program plans and proposals.

Are you a registered dietitian interested in a retail career? A retailer looking to find the perfect registered dietitian to give your business an edge and help educate your shoppers? RDBA has just launched a Career Center to help make these connections happen.

Achieving greater happiness! Global food prices continue to rise . Does drinking alcohol lead to unhealthy food choices? Customizing price tags with nutrition info.

Registered dietitians are food and nutrition experts, there’s no question about that.  But to really maximize your retail career opportunities, you have to learn how to think outside the “dietitian box.”

Marketers know that color influences perception. How does this play out when it comes to nutrition information?

Buyers consider many factors in their decision making, including competitive products, seasonality, flavor and market trends, financials and margins, and of course, health and wellness.

If you've got a PR professional helping you with your communications, it's important that your efforts be in lock step. RDBA's PR Director, Amy Goldsmith, shares her tips on working with a PR professional.