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RDBA Weekly

July 22, 2015

Plan Now for Holiday Promotions

Back-to-school promotions have just started, but it’s not too soon to start thinking about your holiday promotions.

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Millennial Parents Opting for Healthier Ingredients and Leaner Proteins

Young families are big fans of eating at home with their kids, and nutrition is on top of mind. Find out some ways to reach this captive and receptive audience in this NTF sponsored article.

Deli and the Dietitian: An Opportunity to Bundle and Inspire Healthy Meals

Wondering how you can partner up with your deli to help shoppers find more healthful and easy meals in the market? Read on for targeted insights for RDs.

Are You Attending FNCE in Nashville?

The Retail Dietitians Business Alliance will once again be hosting an educational and networking event at the Food & Nutrition Conference & Exposition (FNCE). If you are planning to attend FNCE and would like more information on our Saturday, October 3rd event, email RDBA Executive Director Annette Maggi at annette@retaildietitians.com to receive additional details. We look forward to seeing you in Nashville!

Webinar Next Week! Educating Shoppers on Nutrition News: Insights from Sylvia Rowe

During the past 10 years, communication on food, nutrition and health has changed significantly. The retail dietitian must respond to questions, statements and product requests from shoppers based on information from the Food Babe, Dr. Oz or the shopper’s next-door neighbor, and do so effectively to maintain customer loyalty. Find out best strategies in this USA Pear Sponsored Webinar.

What’s Your Approach to Marketing

Marketing in today’s connected world is so much more involved. It's everything a brand does, including the experience the customer feels when shopping in store. Find out what store does it best and why.

Phil's Food Reviews: Smart Flour Foods Pizza Garden Margherita

This pizza is good, but missing tomato sauce.