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RDBA Weekly

September 02, 2015

Building a Business Case for Expanding your Dietitian Team

If you know a team expansion is essential to drive health and wellness as a tool for company profit, consider these tips for building your case.

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Evolution of Shopper Marketing: What Works Best Today

What is shopper marketing? What are some of today’s best practices, and how can you use your dietetics knowledge to increase ROI and store loyalty?

The Candy Aisle: Do shopper’s attitudes line up with retail trends?

Most shoppers see a balanced lifestyle and diet as a shared responsibility, partially shared by food manufacturers, retailers and themselves. Find out how you can help shoppers find a productive balance here.

Webinar: Raising Animals Responsibly: Truths and Transparency; Tuesday, September 29th at 12:00 CST.

Customers today are bombarded with information about which foods to eat and which foods to avoid. As retail dietitians, you are the go-to resource for many shoppers on this little-understood topic. This webinar will provide you with the science-based truths and facts to help consumers understand the role animal agriculture plays in providing a safe, abundant food supply. With insights from Kay Johnson, President and CEO of the Animal Agriculture Alliance, Gary Cooper, Chief Operating Officer of Cooper Farms and Shari Steinbach, RD, this is a webinar you don’t want to miss.

RDBA To Partner with Fleishman Hillard for “What’s In-Store?” Event at FNCE

Retail dietitians are invited to join RDBA, Fleishman Hillard and our clients for an educational event at FNCE on October 3rd in Nashville.

Continuing Education Credits Secured for EduTrac®

The Retail Dietitians Business Alliance is pleased to announce that 1.0 continuing education credit for registered dietitians and dietetic technicians has been secured for the Maximizing your Health & Wellness Impact through Sampling EduTrac. Sponsored by USA Pears, this EduTrac provides retail dietitian nutritionists with insightful information on leveraging sampling programs as a consumer and company healthy solutions benefit.