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RDBA Weekly

September 24, 2014

Mark Your Calendars! RDBA's Next Webinar, "The Rise of Plant-Based Eating: Trends, Product Marketing, and the Vegan Consumer"

As vegan eating and the plant-based diet grow in popularity, consumers are increasingly seeking vegan products and the knowledge to navigate their plant-based menus. Nearly ten percent of the United States is leaning into vegetarianism in some form, and retailers will need to embrace this trend if they want to capture this growing segment of millennial eaters.

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Top Five “In-Person” Networking Tips to Create a Connection and Lasting Impression

Most of us would agree that face-to-face networking is an art and is not necessarily easy. Today, tips on social networking are a dime a dozen and for good reason, it works - but what happens in real time, face-to-face is just as (or even more) important. Read on for networking tips from Alana Horn.

Do Retail RDs Have a Role When it Comes to Sustainability?

Are you a retail dietitian involved with your retailer's sustainability initiatives? If so, RDBA wants to hear from you!

What's in Store For You? Join Us at FNCE to Build Your Retail Business Savvy

RDBA and Fleishman-Hillard's signature event for retail dietitians is less than one month away! If you're interested in attending, be sure to submit your information. Read on for more details.

New Product Hits & Misses for Sept 24th, 2014

Five HITS and a top score of 94 this week!

Three More Ways You Should Use Social Media

Social media, online marketing, and brand (or business) to consumer conversations are only getting more and more prominent. Today, over 80 percent of businesses both small and large are using social media. Out of those, 94 percent use it to communicate marketing messages.

Soda Giants Pledge to Help Americans Cut Calories

The Coca-Cola Co., Dr Pepper Snapple Group and PepsiCo have pledged to reduce beverage calories consumed per person nationally by 20% by 2025.