When it comes to communicating with shoppers, the experience is no longer limited to the four walls of the store thanks to the ever-growing influence of mobile and digital media. As retail dietitians, this means we have to think differently in how we craft nutrition messaging to ensure we maintain relevance with our shoppers. Vestcom’s Monica Amburn shares her expertise in this sponsored article.
June 24, 2015
FMI’s inaugural Power of Produce study provides valuable consumer insights for promoting this important food category.
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The key word is.... indulgence!