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RDBA Weekly

March 04, 2015

Marketing: A Discussion for Retail Dietitians, Part 2: Value-added Marketing

Delivering superior value to customers is essential when attempting to establish and maintain long‐term customer relationships, a key goal of food retailers. Retail Dietitians possess unique skills and expertise that can contribute directly to this goal, while delivering incremental sales lifts beyond traditional marketing plans that rely on the 4P’s (for more on the 4 P’s, see Marketing: A Discussion for Retail Dietitians Part 1: The 4 Ps of Marketing). The central theme of value-added marketing is a customer-centric approach.

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Workplace With No Limits: Part Two

Last week, RDBA featured part one of an exclusive interview with Joan Toth, President and CEO of the Network of Executive Women, to chat about the future of business. Read on for part two and find out some of the issues holding women back in the workplace. 

Organics are Growing, But Will Shoppers Stomach the Price?

Organic food sales are poised to grow tremendously over the next 15 years. What are some of the trends, stats, and facts you should know when communicating with your customers, and how can you expand their knowledge and quell concerns over conventional?

Applications Now Open: Retail RD of the Year Award

It’s that time of year – applications are being accepted for the RDBA Retail Dietitian of the Year Award through March 27, 2015. This award recognizes a retail dietitian who shows leadership in utilizing business skills and industry knowledge to positively impact consumer behavior change through the retail sector. The award will be presented at the FMI Connect show in Chicago from June 8-11, 2015, and complimentary travel and registration will be provided to the award winner. The RDBA Advisory Board and Executive Committee will review all applications and determine the award winner.

Webinar Announcement: Marketing to Millennials March 17th; 11:00am CST

Millennials – the most sought-after target for today’s marketer – are resourceful, purpose-driven curators who are seeking out healthier options with a strong focus on organic and natural. Join marketing executives from top gluten-free brands, Udi’s Gluten Free and Glutino, to learn more about millennials – their shopping habits, health perceptions, and key insights to effectively market to this ever popular audience.

Taking Sides: Should gluten-free foods be segregated?

Retailers have welcomed a broad assortment of gluten-free products into their stores. The challenge, however, is deciding how to merchandise them. Some retailers favor segregation, while others choose integration