We’re launching a new column that will bring you our must-read articles for the week—the ones retail dietitians simply can’t afford to ignore.
RDBA Weekly
May 15, 2013
Tips for an Effective Interview
So you get the call that a reporter wants to talk to you. What do you do? Amy Goldsmith, a marketing and public relations consultant and RDBA's PR Director, has counseled countless executives and experts on how to conduct an interview. While every interview is unique, the basic skills you use are the same.
Save the Date: Social Media Webinar
RDBA is excited announce our first webinar with our partner, Ketchum. Read on for more details!
Retail Dietitian Close Up: Kylie Bentley, H-E-B Grocery Co.
Kylie’s retail career started before she became a dietitian. And now as a dietitian for H-E-B, she brings her nutrition expertise full-circle to meet the needs of Texas shoppers.
FMI Webinar Series Explores the Future of Retail
The Food Marketing Institute’s (FMI) recently launched retail trends report explores significant changes affecting the future of grocery retailing. For retail dietitians, it’s critical to have a global understanding of what’s happening in the retail industry in order to know how to most effectively apply your knowledge and grow your position.
Natural?
The term “natural” has long been a sticking point for registered dietitians who must explain to consumers that there really is no definition for a term so frequently used. Where do we stand now?
Relationships: The Key to Effective Retail Dietitian Leadership
Want to move the needle and make things happen? It all comes down to how you manage relationships. Retail dietitians can increase impact by nurturing business, consumer, and peer relationships.
CPG Boosts New-Product Impact by Targeting Innovation
Nearly 1,900 new product Consumer Packaged Goods (CPG) brands were launched in 2011-2012. What set the leaders apart? Innovation that delivers value. And according to Information Resources, Inc. (IRi), 27% of the 2012 Pacesetters touted better-for-you benefits.
Supermarket News: Spelling Out Nutrition Labeling
Up front or on pack—nutrition labels, panels and logos are about to become much more prominent, and there’s no doubt that retail dietitians will play a significant role in translating for consumers.
