By Brittany Wilmes, Pear Bureau Northwest
Many shoppers are changing their buying habits to reflect their full schedules, commonly taking more trips to the grocery store each week—and probably visiting more stores in a week than ever before, particularly in dense urban areas. Shoppers are also looking for ideas and information to help them put more produce on the table for themselves and their families with preparations that are cost-conscious, healthy, and quick. The dietitian is an ideal resource for shoppers and a strong asset to category managers, especially those dealing with fluctuations in supply and agricultural trends.
Anyone who has spent time in the aisles of a grocery store knows that product supply is often in various states of flux, and nowhere is that more apparent than in the produce department. Factors such as growing trends and weather events can affect both supply and demand within produce categories, but this constant change provides opportunities for retailers to creatively merchandise new produce.
This season, for example, pears grown in the Pacific Northwest are smaller than average due to the region’s unseasonably warm spring and summer weather. When it gets too hot, the fruit stops growing, but it keeps its sweet flavor. The 1,600 pear growers in Oregon and Washington produce 84% of the nation’s fresh pear crop, so this trend has a significant impact on the pear category. Smaller fruit can mean more innovation in and out of the produce department—and increased category sales.
Consider including pears in your activities and messaging by:
By taking advantage of fluctuations and agricultural trends, retailers can increase produce sales and provide shoppers with solutions for better health. Visit www.usapears.org for more resources and delicious pear recipes and snacking tips.
Sources: Hartman Group, Nielsen Study, IRI/Freshlook Marketing