Try Turkey to Kick Start the Day: Breakfast Strategies and Solutions for your Shoppers

Try Turkey to Kick Start the Day: Breakfast Strategies and Solutions for your Shoppers

August 16, 2017
Retail Industry Insights

As the long days of summer draw to a close and families gear up for back-to-school, your shoppers are returning to their school-year routines.  Chances are, this means they want to start their children’s days off right with a nourishing meal.  “We all know that eating breakfast is the best way to start the day, but making sure there is high quality protein, such as turkey, is key,” advises Tara Collingwood, MS, RDN, CSSD, LD/N, of The Diet Diva and National Turkey Federation (NTF) Advisory Board member.  “Protein in the morning can help provide more lasting energy, preventing kids from getting hungry in school and unable to focus.  In addition to keeping them full longer, it gives them lasting energy, preventing spikes in blood sugar levels.”  

As a Supermarket Dietitian, you have the unique opportunity to inspire your customers to plan well-rounded breakfasts for their families each morning.  Turkey, a lean protein powerhouse, is the perfect solution for providing the nutrients needed to power through the day. “Turkey is full of nutrients that kids need to help them concentrate and grow - from amino acids to B vitamins and minerals like iron and zinc,” advises Collingwood. In fact, more families are bringing turkey to breakfast. Independent research* shows that over the past two years, turkey consumption has grown by almost 10% at breakfast, the daypart where consumers try to eat the healthiest.  Consumers report they eat more turkey (+28%), turkey bacon (+13%) and turkey sausage (+12%) than two years ago. 

Parents may be on the right path in choosing well-balanced meals to kick-start the day, but the younger less-enthusiastic morning eaters may put up a road block.  How can you help your shoppers think creatively and find solutions for these breakfast-skippers? Sally Kuzemchak, MS, RD, of Real Mom Nutrition and NTF Advisory Board member provides some simple ways in which you can help your customers and their young ones.  

  • Meet your younger customers where they are. Some children don't have a big morning appetite, and parents should never force kids to eat more than they want. If a child will only eat something small, help make it count. Try a delicious and simple dish that can be made the night before and served in small portions such as  Turkey Bacon Biscuits or Turkey Sausage Breakfast Strata
  • Help your customers think outside the box. The meal doesn't have to be a traditional breakfast food. If it appeals to the child, reheat some leftovers from last night's dinner, such as Taco Pizza Bagels, or a Mini Muffin Turkey Meatloaf
  • Show your customers a novel approach. Their child may not want a whole meal plated such as eggs, turkey sausage and toast but would rather enjoy a homemade breakfast sandwich (make it ahead with whole grain English muffins, scrambled eggs, and turkey sausage then freeze individually). 

Helping your shoppers feed their children nutritious, tasty breakfasts during the school year is a win-win for them and your retailer. While protein is top of mind for so many consumers, it’s a great time to take advantage of turkey's nutritional benefits while increasing the basket ring around the breakfast daypart. 

Visit us at @ServeTurkey on Twitter, Serve Turkey on Facebook, and at ServeTurkey.org to discover convenient breakfast solutions, unexpected recipes, nutrition facts and more.

*Technomic 2017 Center of the Plate:  Poultry Consumer Trend Report [comparison to 2015 data sets]

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