RDBA wants to hear about your efforts to support key seasonal marketing angles in May...and there were lots to choose from—from Mother's Day to Graduation, Mediterranean Diet Month to Memorial Day. What did you do to educate and inspire shoppers while driving sales of healthier options? If you are a retail dietitian and have executed a sucessful program during the month of May, we want to help you celebrate it! It doesn't matter how big or how small, it's time to share your success.
Please send a 250-350 word description of your effort to RDBA Weekly editor, Allison Beadle (firstname.lastname@example.org). Please include metrics, when possible, such as number of attendees to events, sales lift, number of samples distributed, number of media impressions, etc. In addition, please send a high resolution photo to accompany your project descrption. We will be highlighting submissions in upcoming issues of RDBA Weekly. Submissions will be accepted through June 16th.