In honor of this year’s theme for National Nutrition Month, "Enjoy the Taste of Eating Right" Whole Foods Market Healthy Eating Specialist and Registered Dietitian, Lindsey Kane, MS, RD proved to shoppers that “healthy” and “tasty” are not mutually exclusive.
“While it is very important for the food we eat to be nourishing, it is equally important for our meals to be palatable and enjoyable! The truth is, the food we eat the most, is the food we enjoy the most,” said Kane.
To showcase the appeal of nutrition and taste, Kane hosted several classes, events, and promotions in her Philadelphia Whole Foods Market location and utilized social media to extend the reach. Here are some highlights:
Kane measured the success of her programs based on a number of metrics including class and tour attendance (identifying new and repeat attendees), Supper Club sales, media and blogger coverage, number of recipe cards distributed, and social media engagement (likes, comments, favorites, re-tweets, increases in followers, etc.). And of course, tracking customer comments such as the one below is helpful to underscore the personal nature of Kane’s efforts.
“Thank you for your kindness. I hope, one day, to repay you. Absent this, someone like you or be worthy to teach in a way that makes people sit up, pay attention, & realize that health is more valuable than time. Be well. And, again, thank you.”