Selling Seasonal Snack Solutions
Seasons change and so do consumer behaviors relating to meal planning and food consumption. With summer in full swing families are enjoying the longer days and warmer weather with activities that include road trips and visits to the beach or pool. One food behavior integral to these summer pursuits is snacking. The Hartman Group reports that snacking accounts for 50% of all eating and most everyone now wants nourishing options which include simple, tasty foods with the absence of negative ingredients such as trans-fat and excess sugar. In addition, summer snacks particularly need to provide optimal energy for both active adults and children. Here are some ways that you can help shoppers fill their carts with warm weather snack solutions:
- Thirty-four percent of households with kids are looking for snacks that can be eaten in the car or on-the-go (2016 IRI Snacking Survey) and that is especially true during the summer. Provide shoppers assistance by offering a list of healthy snack ideas on your website and through digital messaging. Communicate how shopping for snacks at your store can be more affordable and healthier. Visit here for snack ideas.
- Create an “Energizing Summer Snacks” refrigerated case with grab and go options for summer outings and vacationers. Make sure choices include beverages for hydration, refreshing fruit and vegetable choices, and foods that provide protein and whole grains for sustained energy.
- Drive sales to the center of the store by creating a “Snacks On-the-Go” endcap with wholesome, convenient options. Include products such as single-serving Town House® Crackers and Hummus, nut packets, granola bars, fruit cups, dried fruit, Special K Nourish® Bites or Keebler® Club® Bites sandwich crackers with cheese or peanut butter.
- Provide “Dietitian Picks for Summer Snacking” by flagging items at the shelf, in ad or through digital communications. Point out healthier choices for sweet cravings such as frozen yogurt or fruit bars, cereals, string cheese, yogurt, fruit cups, value-added produce items and more.
- Partner with your produce department to promote snacks that include locally grown produce. Share ideas on your website, through social media or instore announcements - Crackers and hummus with fresh cucumber slices; cereal with fresh berries; yogurt with fresh peach slices and granola; smoothies with seasonal fruits/veggies.
- Provide instore demos highlighting easy, affordable summer snack recipes. Show how to mix your own trail mix and place in individual bags. Dip fresh fruit slices in nut butter and crushed cereal. Find more information on snacking and nutritious recipe ideas here.