According to an FMI 2016 Food Retail Industry Speaks Report, retail executives plan to decrease spending on traditional advertising, circulars, TV and radio and increase spending on social media. However, the social media landscape is constantly evolving, presenting challenges for retailers to stay current. In just the last five years, social media has moved from from 500 word blog posts to 140 character tweets to images and now video. In order to be effective communicators in the retail space, dietitians need to stay abreast of the latest social media trends and be willing to test new platforms and innovative content. This presentation will cover new trends in social media, helping inspire retail RDNs to get social to retain customer loyalty and create interest in their nutrition and health programming.
Kara Lydon, RDN, LDN, RYT, on behalf of the Mushroom Council. Kara Lydon, The Foodie Dietitian, is a nationally recognized and award-winning nutrition and culinary communications expert and yoga teacher based in Boston. Kara believes that the secret to a holistically happy life is nourishing the mind, body and spirit and she instills this integrative philosophy in the kitchen, yoga studio, working one-on-one with clients, on her food and healthy living blog, The Foodie Dietitian, and in her e-book, Nourish Your Namaste: How Nutrition and Yoga Can Support Digestion, Immunity, Energy and Relaxation. Her blog features delicious seasonal vegetarian recipes and simple strategies to bring more yoga and mindfulness into your life and has been most recently featured on SHAPE, TODAY, Fitness, SELF, The Kitchn, Prevention and Buzzfeed.
Kara also partners with like-minded food brands and organizations on recipe development, food photography, nutrition communications, and media and spokesperson work. Kara is an avid writer too and has recently been featured in Yoga Journal, Food Network’s Healthy Eats Blog, Today.com, Environmental Nutrition, and Eating Well Magazine.
Kara is often sought after for her passion and expertise on yoga, food photography and social media to speak at events and professional meetings, including Today’s Dietitian Symposium, Texas Academy of Nutrition and Dietetics, Massachusetts Dietetic Association, Rhode Island Academy of Nutrition and Dietetics, Nutrition Entrepreneurs Dietetic Practice Group, Massachusetts Dietitians in Health Care Communities Dietetic Practice Group and the Bariatric Summit. Prior to starting her own business, Kara led health communication strategy for one of the fastest growing food start-ups in history. She began her career in clinical nutrition and weight management at The Weight and Wellness Center at Tufts Medical Center.
Kara graduated with honors from Boston University with a Bachelor of Science in Nutritional Sciences and completed her dietetic internship at Mount Auburn Hospital, a teaching hospital of Harvard Medical School. She completed her 200-hour yoga teacher training at Back Bay Yoga Studio (now YogaWorks) in Boston.
Carrie Taylor, RDN, LDN, Big Y. Consistently aiming to inspire others to live the life they deserve by making sound, no nonsense meal decisions, Carrie’s love for nutrition stems from her love of food. For that reason, her goal is to empower others by demystifying nutrition fads and negative food relationships with fun, honest, stress-free education.
As the Lead Registered Dietitian Nutritionist for family-owned Big Y Foods for the past twelve years, Carrie has had the awesome opportunity to watch the footprint of Big Y’s Living Well Eating Smart program grow. Each day she works alongside one of the most impactful and dedicated supermarket dietitian teams in New England serving Massachusetts and Connecticut shoppers with their Living Well Eating Smart newsletter, in-store voice overs, videos and shopping tours, as well as off-site lectures, events, television, newspaper, radio and social media outreach.