The future of retail is personalization and frictionless convenience at an individual level. But how does crunching billions of data points a day to make products discoverable actually work? What does it really take to make hyper-personalization central to a retailer's online and instore offering? This deep dive into a real-world case study explores how to remove friction from the food search and discovery process, make shopping more transparent, and ultimately take the customer experience to a whole new level.
Dr Adrian Hodgson, BSc, PhD is Nutrition Innovation Consultant
Dr Adrian Hodgson is an experienced nutritionist specializing in helping people and businesses make better food decisions more often. His work to date has bridged the gap between nutrition science, practical application and business strategy. He trained at the University of Birmingham, completing his PhD and postdoc academic research into the effects of macronutrients, micronutrients and polyphenols on substrate metabolism, physical performance and metabolic health. He has published 15 peer reviewed papers and co-authored a number of nutrition books, as well as having access to a large global network of academics for collaborations. Using his knowledge in nutrition research he has applied it to business with a proven track record of delivering successful nutrition innovation with PepsiCo, Glanbia, Lucozade Ribena Suntory and a number of startups. Adrian specialises in applying design thinking methodologies, with a specific focus on consumer centric design to deliver successful solutions to consumer and public health nutrition challenges. Adrian currently helps shape nutrition science and innovation for Spoon Guru.
Markus Stripf is Co-CEO & Co-founder of Spoon Guru
Spoon Guru co-founder, Markus, is passionate about understanding and bringing to market digital technologies that can empower consumers and provide a meaningful service to people around the globe. Spoon Guru’s overarching mission is to take the fuss out of finding the right food, whatever requirements you may have. Based on a pioneering food classification platform, Spoon Guru is capable of supporting endless combinations of unique consumer dietary preference and needs. Before co-founding Spoon Guru, Markus held a variety of executive positions in the music business. As a Warner Music Group MD, he was responsible for setting up and running Warner’s international direct to consumer business. Markus has more than 15 years digital experience andwas at the forefront of the music business’ transition into digital. Markus holds an MA in Composition and a BA in Commercial Music.