Digital apps, web and social media are now critical components to the marketing and communication strategies of supermarkets. While value and promotions are typically prioritized, there is much opportunity for nutrition and wellness programs to be incorporated on these platforms. By demonstrating a working knowledge of basic IT & digital programs, dietitians can better work internally with their IT/digital departments to gain more access to these valuable consumer-facing platforms.
Monica Amburn, MS, RD, LDN is a registered dietitian/nutritionist with a passion for creative wellness education and communications. Monica’s experience in clinical nutrition, weight loss counseling, and as a corporate supermarket dietitian has allowed her the privilege of leading thousands of people towards healthier lifestyles and personal goal achievements. Monica received her BS in Foods & Nutrition and completed her dietetic internship at Radford University in Virginia, and received her MS in Nutrition & Dietetics at the University of North Florida. Monica is the Senior Director of Health & Wellness with Vestcom, the leading provider of shelf-edge nutrition communication solutions to over 10,000 supermarkets nationwide.
As the CEO of ShopWell Labs, Dr. Elliott Grant has guided ShopWell to become the #1 free personalized nutrition solution in the US. ShopWell enables millions of shoppers to discover foods that avoid allergens and meet their health needs. Elliott was the founder of HarvestMark, which became the industry leader in fresh supply chain traceability, authentication and analytics and was acquired in 2015 by Trimble (NASDAQ: TRMB). Previously Elliott was a VP Operations for a global food-packaging manufacturer, spent 5 years at McKinsey & Company. He authored 25 US patents and is the inventor of the Voice Pick Code technology, which is incorporated into the US produce industry’s traceability standard. Elliott was named by The Packer as one of the produce industry’s top 25 executives, Silicon Valley Business Journal selected him as one of the 40 leading executives under the age of 40. He serves on the Board of Directors of the Produce Marketing Association, and chairs the PMA’s Science & Technology Committee. Elliott holds PhD, MEng, and BA degrees from Cambridge University.