Plan Now to Leverage 2016 Food Trends
It’s that time of year when all the trend watch organizations are writing about what’s hot for 2016. At RDBA, we’ve taken our favorite trend picks from Mintel and Sterling Rice Group and highlighted them here along with the opportunity they present for retail dietitian nutritionists.
Trends to Watch in 2016
- Artificial Anything is Public Enemy #1. From CPGs to restaurant chains, there is significant movement to remove artificial flavors, colors, and preservatives from foods.
- Retail RD Impact: The challenge for retail RDs is that choosing products with so-called cleaner labels doesn’t necessarily move the dial on healthier food consumption and lifestyle behaviors, but at the same time you need to meet this shopper demand. For this shopper segment, direct them to products that offer cleaner labels but also have a nutrient dense profile. Blog on the topic or in social media. Feature other RD colleagues who are talking about these topics.
- Table for One. More and more people are living in single person households and/or eating more meals alone.
- Retail RD Impact: Offer cooking classes on meals for one to two or on how to make one main dish and use it in multiple recipes of smaller portions. Build recipes or work with your recipe developers to create recipes with smaller portions. Partner with deli and prepared foods to have single serve and nutritionally complete single-serve meals available in grab-and-go.
- Savory Side of Yogurt. With all the attention on added sugar as well as the continued momentum with Millennials to explore foods from all cultures, savory yogurt is definitely on trend.
- Retail RD Impact: During store tours, discuss yogurt brands that are inherently lower in sugar and how they might be used in savory meal preparation. Offer in-store demos that showcase ethnic main dishes that use yogurt as a savory ingredient. Consider a kids’ cooking class on savory and sweet ways to enjoy yogurt, partnering with your local dairy association or yogurt vendors.
- Fat Sheds Stigma. It’s true; consumers finally understand that it’s no longer the amount of fat you eat, but the type that is important.
- Retail RD Impact: Work with your private label brands team to include healthier fats like mono- and polyunsaturates on the Nutrition Facts Panel. Partner with category buyers to include informative signage in the oil aisle of the store. Partner with the pharmacy team to educate shoppers taking heart medications on the types of oils they should choose, education which can take the form of script package messaging or cross-promotional displays in the pharmacy department.
- Meal Kit Delivery. It still counts as cooking, and meal kit delivery services are sure to be on the rise in 2016 as the consumer continues to look for convenient ways to get dinner on the table.
- Retail RD Impact: Develop a pitch for your store to offer a service that emulates these meal delivery services. As an RD, you offer the unique advantage of ensuring the meals meet your shoppers’ needs for healthy eating solutions.
- Good Enough to Tweet. Consumers simply can’t stop showcasing their food creations in social media.
- Retail RD Impact. Leverage this trend by conducting social media contests on healthy food creations made with your retailer’s private label products. Or in social media, promote cooking classes and demos by showcasing pictures of the foods featured in the class. If your company currently has a policy where RDs are not active in social media, revisit this policy.