While social media can serve as a powerful platform for nutrition communication, its ever evolving nature can make it a challenge to stay up-to-date. March marks both National Nutrition Month and Caffeine Awareness Month – this webinar will be highlighting how to leverage relevant “moments” such as these, to engage with customers and clients using social media.
Retail dietitians are often on the forefront of food and nutrition trends, but knowing how and when to incorporate them into your programming can be challenging. Join Campbell’s nutrition and culinary teams to learn about what is trending and how to use these insights at the right time for the best results.
In today’s marketplace, shopper engagement on health and wellbeing must include social media interaction. But contrary to popular belief, the goal isn’t full dialogue on Twitter and Facebook. The varying social media platforms have different roles in shopper engagement.
Shoppers are seeking to understand ethical and sustainable food production methods, reviewing ingredient lists, and becoming aware that mindful eating practices can play an important role in overall well-being. As retail dietitians guide consumers toward healthier food choices, there are multiple ways that the trend of mindfulness can be incorporated to enhance educational efforts.
The Retail Dietitian Business Alliance is now accepting applications for the 2018 Retail Dietitian of the Year Award. This award recognizes a professional who shows leadership in utilizing business skills and industry knowledge to positively impact consumer behavior change through the retail sector. This year, all applicants must have a store level or regional role as a retail RD.
The goal is not to eliminate all added sugars but to minimize the consumption of empty and excess calories. However, without proper consumer education, the “demonizing” of added sugars in the media may lead consumers to make substitutions that are not actually healthier. Here are some ways to help consumers put added sugars into context and guide them to healthful food choices:
In last week’s article, 4 Reasons You Should be Podcasting (attach link), we discussed this tool as an effective way to reach your shoppers with in-depth education. If you’ve added podcasting to your communications plan for 2018, here are five tips and tricks to ensure it’s successful.
Digestive “gut” health has become a topic of increasing interest to many consumers as researchers discover how diet can enhance the microbiome and our overall wellbeing. In this interview with Beth Stark, RDN, Manager of Lifestyle Initiatives at Weis Markets, she explains how her team of dietitians turned the subject of gut health into a shopper-friendly educational program that drives store wide sales.