It is a common assumption that you can’t have too many choices. This is particularly true in the grocery aisles, with the average store stocking nearly 40,000 items. While many shoppers value variety, too many choices can lead to confusion. This is often seen in the egg case.
Here at Kroger, our purpose is, quite simply, to feed the human spirit. The healthcare practitioners inside our stores live this purpose through their mission to simplify healthcare and connect with people on an emotional and personal level. One of the most personal and emotional facets of health is food, and who is better poised to simplify food and nutrition than a registered dietitian?
Supermarket dietitians certainly appreciate the opportunity to promote the produce department with its abundance of nutrient-rich products. Dan Fechte, Produce Manager for Schnuck Markets, Inc. shares insights about his accountabilities that ensure high quality, fresh produce is available for consumers and how RDs can help educate shoppers.
Please join SPINS to learn about their industry-leading Product Library and how this tool can help make you more effective in meeting your shoppers’ needs. In just one hour of your time, you will learn about this resource.
Did you know there were dietitians working in retail as far back as 1974? At this year’s What’s in Store event, the Retail Dietitians Business Alliance took the lead from the 100-year celebration of the Academy of Nutrition and Dietetics and featured a video of retail dietitian pioneers.
Although it may be new and uncomfortable, upselling your services to customers can be one of the easiest ways to increase revenue and show your ROI. Depending on your retailer, there can be several ways to implement these strategies but start with the needs of your current customer base to help ensure success.