I started with Schnucks in 2012, creating an in-store nutrition program in one store as a test concept. In this role, I partnered with merchants and buyers to source healthier products, started a celiac support group, sought to engage customers in new ways through in-store nutrition events, and worked on company-wide nutrition marketing programs.
To properly respond to consumer inquires and instill trust in meat case purchases, supermarket health influencers need to understand the programs farmers are adopting to ensure nutritious, safe food, along with the best possible care for their animals and the land. Focus meat case messaging to highlight positive industry practices while helping shoppers have a better cooking and eating experience:
In today’s marketplace, data plays a critical role in helping retail dietitians guide shoppers on their health and wellness journey. SPINS data can help make your in-store engagement more impactful by focusing on the right products and the right ingredients at the right time.
Routines, cooking styles and eating habits definitely change during the summer months and our next Samplefest® will provide retail dietitians with consumer insights, product samples, resource materials and retail execution ideas that help shoppers make smart decisions when grilling and as related to staying hydrated.
While there are certainly some individuals who must monitor carbohydrate intake, or cannot tolerate gluten, many shoppers may be unnecessarily eliminating grain items from their diet and are missing out on the enjoyable, affordable and nourishing addition they provide to meals and snacks. The following strategies can help you debunk grain food myths and let shoppers feel good about reaching for that bakery baguette and box of pasta.