Here at Kroger, our purpose is, quite simply, to feed the human spirit. The healthcare practitioners inside our stores live this purpose through their mission to simplify healthcare and connect with people on an emotional and personal level. One of the most personal and emotional facets of health is food, and who is better poised to simplify food and nutrition than a registered dietitian?
Supermarket dietitians certainly appreciate the opportunity to promote the produce department with its abundance of nutrient-rich products. Dan Fechte, Produce Manager for Schnuck Markets, Inc. shares insights about his accountabilities that ensure high quality, fresh produce is available for consumers and how RDs can help educate shoppers.
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Did you know there were dietitians working in retail as far back as 1974? At this year’s What’s in Store event, the Retail Dietitians Business Alliance took the lead from the 100-year celebration of the Academy of Nutrition and Dietetics and featured a video of retail dietitian pioneers.
Although it may be new and uncomfortable, upselling your services to customers can be one of the easiest ways to increase revenue and show your ROI. Depending on your retailer, there can be several ways to implement these strategies but start with the needs of your current customer base to help ensure success.
Food labeling – does it educate the consumer or confuse them? Because of the changing landscape of food ingredients and production, and in direct response to consumers who have requested “more” on their food labels – is food labeling providing the consumer what it originally intended?